Art Director. Troubleshooter. Design Consultant.

  • Senior Creative Director Art Director, Graphic Designer
  • 22 years creative experience in Marketing / Retail / FMCG / Corporate / Advertising / Government / Healthcare / Hospitality / Sport / ABV and more
  • Lead internal and freelance teams, mentoring staff. Global client experience
  • Available for remote, contract, freelance or permanent work, globally
  • Art Direction, campaign and agency portfolio available on request

My skill set includes and is not limited to Creative direction, Art Direction, UI/UX design, packaging design, branding, illustration, custom typography, art direction, online and print campaigns, advertising, pop-up stores, strategy, and microsite web development. 

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Work History

Art Director & Design Specialist

AVATAR AGENCY, ZA
2023 - 2024
  • Collaborate with creative teams to develop visually appealing concepts for advertising campaigns, focusing on simplicity
  • Lead brainstorming sessions with motion GFX, copywriters, and creatives to generate ideas aligned with client objectives, and strategic pillars
  • Direct and oversee campaign visuals, ensuring consistency with brand guidelines and integrating AI-generated imagery
  • Storyboard and coordinate production for digital campaigns, web, consumer experiences, and brand activations
  • Inspire and mentor a team of creative professionals, including graphic designers and illustrators.
  • Stay updated on industry trends, competitors, and design best practices to streamline work processes
  • Conceptualize key visuals for various advertising materials, spanning print, eCommerce, digital, and social media
  • Wireframe UX and design UI for web and mobile experiences
  • Contribute to branding and corporate identity development
  • Present and pitch creative concepts/strategies, explaining design choices and addressing feedback

creative Director
owner

DIFF DESIGN, ZA
Freelance
  1. Creative direction, art direction
  2. Packaging & product design
  3. Branding concept & execution
  4. Print campaigns collaborate with suppliers, marketing & advertising agencies
  5. eCommerce & online strategy, design, and campaigns
  6. UI / UX / Animation strategy, wire-framing, & design
  7. PWA (App) & microsite WordPress design & development
  8. Research trends, reference, AI technologies
  9. Illustration, typography, fashion & furniture design

Corporate Internal Studio
creative design Lead

RCL FOODS, ZA
2017 - 2022
  1. Creative direction, art direction, graphic design
  2. Present concepts and presentations to marketing, HR, internal comms team, brand managers, sales & customer executives
  3. Branding concept, rollout & execution
  4. Collaborate with external advertising agencies, suppliers, printers, freelance network
  5. Brief & project manage art direct photographers, animators, videographers, copywriters, stylists, web developers
  6. Encourage new technologies and trends to grow their 20 brands
  7. Blue Sky concept design for product development & packaging design
  8. PWA UI & UX design, planning, wireframes

Co-founder
Creative Director

ELECTRIK, ZA
2012 - 2017
  1. Creative direction, art direction, graphic design
  2. Manage studio, finances & 8 staff
  3. Branding concept, rollout & execution
  4. Educate, inspire and mentor staff & interns
  5. Collaborate with external advertising agencies, suppliers, printers, freelance network
  6. Brief & project manage art direct photographers, animators, videographers, copywriters, stylists, web developers
  7. Branding & web development for global, national hospitality, and government business
  8. Social media marketing, art direction, photography, videography, & motion graphics for international brands
  9. PWA UI & UX design, planning, wireframes
  10. Bespoke eCommerce solutions for brands based in Belgium, US, Australia, South Africa & the UK

Mid-weight
Graphic Designer

WISDOM & YOUTH, ZA
2010 - 2012
  1. Assistant to art director and creative director for Mr Price Home, Mr Price Sport, Mr Price Money & Mr Price Fashion accounts
  2. Digital, advertising, print, in-store campaigns and design
  3. Presentation design
  4. Collaborate with external  suppliers, printers, freelance network
  5. Brainstorm with copywriting team
  6. Present work to client with creative director and account executives
  7. Head of repro division
  8. Illustrate hand-dawn typographic treatments for campaigns

Graphic Designer

MODERN MUSEUM, ZA
2008 - 2010
  1. Assistant to art director and creative director for Mr Price Home, Mr Price Sport, Mr Price Money & Mr Price Fashion accounts
  2. Digital, advertising, print, in-store campaigns and design
  3. Presentation design
  4. Collaborate with external  suppliers, printers, freelance network
  5. Brainstorm with copywriting team
  6. Present work to client with creative director and account executives
  7. Head of repro division
  8. Illustrate hand-dawn typographic treatments for campaigns

Graphic Design & DTP Lead,
Studio Manager

PRINTINCO, UK
2005 - 2008
  1. Graphic design for print
  2. Branding concept and execution
  3. Client facing
  4. Account management and design of hotel chain & UK infrastructure support service provider (AMEY)
  5. Managed Oxford branch
  6. DTP repro work and printing of litho, large format and digital mediums

Junior Graphic Designer

i-TALK CELLULAR, ZA
2002 - 2005
  1. Concept and graphic design for print campaigns
  2. Branding
  3. Internal agency in corporate head office
  4. Liased with printers and suppliers
  5. DTP repro work and printing
  6. Assist Creative Director
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Education

Hirt & Carter Group

Tertiary Digital Diploma in Graphic Design and Desktop Publishing.
1st in Grad Class (A+)
Featured in FROST* DESIGN, UK magazine

Westville Boys High School

Matric Exemption with distinctions in Art (A+), Geography (A) and English (A)

Let's create something amazing together. Époisses is legal tender.

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